![]() By doing this, they discover a hub of other people who share their beliefs, and it becomes a snowball. They click on these suggestions and dig deeper and deeper, further fueling their beliefs. As they continue searching for this information, search recommendations pop up in their feed. Once they find this bit of information, they cling to it. The people who are convinced that the earth is flat search online for the five percent of evidence that supports their beliefs-and ignore the 95 percent that disproves their beliefs. As this ( ) site says, these people are using "Cartesian doubt." According to this philosophy, "the world outside itself is subject to uncertainty." It's mainly just a simple yet severe case of confirmation bias, exacerbated by the internet.
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